Digital Marketing Course
We here to provide Advance Digital Marketing Course in Yamuna Nagar From My Latest Website currentevent.in. Digital Marketing is the promotion of products or brands via one or forms of electronic media. Such as promotion through the internet, mobile, SMS, emails etc.
Or, Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Types of Digital Marketing Course
- SEARCH ENGINE MARKETING (SEM) – It is a mixture of inorganic & organic listings of search engine results page or SERP.
- SEO, Search Engine Optimization
Type Of Seo :-
On Pages And Off Page
- PPC ads – Pay Per Click ads
- PPC Tools – google Adwords
Search Engines are the programs that search documents for specified keywords and returns a list of the documents where the keywords were found.
for example – google, bing, yahoo, Alta vista, look smart etc.
Search Engine Optimization (SEO) is a method to promote your website in Search engine result page by improving ranking on specific keywords. SEO is organic & genuine.
There are 7 Inorganic listing on google SERP. It is paid.
And, there are 10 Organic listings on google SERP. It is natural or free.
Traditional Marketing refers to any type of promotions, advertising or campaigns that have been using by companies for years and that has proven success rate.
for example – print advertisings such as newspapers, magazines, banners, flyers, hoardings etc.
Nowdays, Traditional marketing is mixed with modern marketing.
CEO of Google – Sundar Pichai (2015)
CEO of Youtube – Susan Wojcicki
SERP is Search Engine Results Page.
PPC stands for Pay Per Click (advertising). These ads generally show on a search engine like google, bing, yahoo etc. PPC ads appear along with the paid or natural search result. The search engine is then paid every time when a user clicks on the sponsored ads. Basically, ppc is only a terminology to change the advertiser. PPC is inorganic.
Google AdWords or (PPC) is an online marketing tool or you can say an interface which is created by google to run the promotional campaigns.
- If you are running your ads on google search engine then it would be Google AdWords ads.
- If you are running ads on Bing search engine then it would be Bing ads.
Social Media Marketing refers to the process of gaining website traffic or attention through social media sites.
Or, it is a usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Social Media Marketing (SMM)
- SMO (Social Media Optimization)
- Paid ads
- Channels (such as facebook, twitter, Instagram, youtube, LinkedIn etc).
- Video promotion through paid ads
- Through channels (youtube)
Content Marketing is the marketing process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
- Content writing
- Content outreach
- Channelss (personal blog, etc.)
- Tools (taboola, gemine etc.)
Email Marketing – Every email sent to a potential or current customer could be considered email marketing.
- Get response
- Mail chimp
- Buy data’s from indiaemaildatabase.com (online site).
SMS Marketing or (Short-Message Service) is a technique that uses permission-based text messaging to spread promotional messages.
- Promotional SMS
- Transactional SMS
PAN – It stands for Presence Across Nation. A company or business that does business with customers across India. ( i.e. east, west, north & south) is called PAN India Company.
Affiliate Marketing is a process of marketing wherein you refer someone to buy any online product and when that person buys the product based on your recommendation, you receive is a commission.
Advertising | Product |Place | Price |Promotion | PR | Market Research | SWOT – Strength, Weakness, Opportunity & Threats | Targeting | Posting | Segmentation | UpSelling | Cross Selling | Creating Utility | Need Creation | Branding
Promotion –The publicizing of a product, organization, or venture so as to increase sales or public awareness.
For example – contests, coupons, point of purchase displays, product samples etc.
Branding – Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo.
For example – Nike shoes, apple, Coca-cola.
The Benefits of Digital Marketing Course
- Cost effective
- Simple to measure
- Real-time results
- Easy performance tracking
- Broad audience reach
- Highest ROI – (Return On Investment)
There are 6 Pillars of Digital Marketing
- Visibility – (Jo Dikhta Hai Wo Bikta Hai)
- Bringing targeted traffics
- Engagements – user engaging posts
- Conversions – convert users into customers or business
- Measurements – to track
- Retention – recall or follow-ups or support or help
Dinesh Chander Joshi
Address:- 49 Govind Vihar, Near Massinfortech Sasoli Road
Jagadhri workshop.(Yamuna Nagar)
Contact Number:- 9467485091
Visit my Websites:- currentevent.in, currentfestivals.com